July 22nd, 2021
RIVA STARTS MASS PRODUCTION IN THE 1950s
After World War II, Riva ramped up boat production as the 1950s approached, and the company created mass-produced models that are still sought after by mariners and collectors today. The entire production cycle – milling the mahogany, hull assembly, mechanical, and finish work – were all done on-site at the Sarnico yard.
Highlights of early production at Riva’s Sarnico yard include the production of the “sea spider,” a model that became the speed boat Corsaro in 1946. Other significant milestones were the start of the production of several in the Riva line in 1950 including:
MILESTONES FOR THE RIVA BRAND
Carlo and his father Serafino Riva at Sarnico Yard
The Riva family line continued in the boating industry when, in 1949, Serafino´s oldest son, Carlo Riva – founder Pietro Riva’s great-grandson – joined the business. Considered a creative boating entrepreneur, he solidified a cohesive and innovative outlook for the Riva brand and is credited with setting the stage for Riva’s Italian style of elegance and excellence. During his career, he was awarded the prestigious Pioneer of Boating award by Italy’s marine industry association, UCINA.
A final major transformation occurred when Ferretti Group, an Italian yacht builder, took over Riva in 2000. They acquired the shipyard to ensure the long-time focus on Riva’s quality and design.