November 3rd, 2020
Seeking to replicate the success of the event held in La Spezia, Italy in late September, Ferretti Group organized the boat show “Your Private Island” at the Ferretti Group Americas Fort Lauderdale Showroom. From Saturday, October 24, to Sunday, November 1, nineteen yachts from the five exclusive Ferretti Group Brands were exhibited in a comfortable and safe environment. During the event, current customers and qualified prospects were able to enjoy a luxurious atmosphere and visit their models of interest by appointment only to meet the global pandemic restrictions.
By hosting this private event, Ferretti Group of America chose not to participate in the 2020 Fort Lauderdale International Boat Show. However, the Bahia Mar office at the show site stayed open and staffed in order to welcome any walk-in inquiries or requests. The office also provided a VIP shuttle service to the Ferretti Group Showroom to facilitate the experience of additional visitors and increase qualified traffic.
The feedback was positive from Ferretti Group’s guests. They especially appreciated the opportunity to schedule a private viewing of their preferred vessels, and enjoyed the visit in a comfortable, safe, and refined setting.