July 9th, 2021
The Ferretti Yachts employees prioritize their passion for quality, technological excellence, top performance, and exclusive designs for each line of Ferretti Yachts.
Since 1968, Ferretti Yachts has fostered the goals of comfort and painstaking care to detail while the company strives for continuous improvement, innovations, better performance, added technologies and increased safety.
Ferretti Yachts fleet at the 50th Anniversary celebration
CELEBRATING 50 YEARS OF INNOVATION
In June 2018, the Ferretti yard held a three-day 50th-anniversary celebration in Venice, Italy with over 600 boat owners. The entire fleet paraded by St. Mark’s Square while the Frecce Tricolori performed a fly-over to celebrate an exclusive weekend at the former shipyards and armories of the Venetian Arsenale.
On the eve of the event, Alberto Galassi, CEO of the Ferretti Group, said, “Show at sea and in the sky in the most beautiful city in the world: when we thought about the celebrations for our brand that gives the name to our group, we wanted something unique and never seen before. With the overflight of Pattuglia Acrobatica Nazionale, the fantastic places generously offered by the City of Venice and the scheduled events, we will celebrate as best we could the 50th Anniversary of Ferretti Yachts and of our Group, a big Italian company whose products are made in Italy in 7 construction sites that employ over 1,600 people. I’d like to thank the City of Venice and its Mayor, Luigi Brugnaro, the Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, the Rear Admiral Andrea Romani, Commander of the Italian Naval Staff College and of the Navy District of Venice and all those who have made the Ferretti Yachts great in these first 50 years of history and which are going to make this event unrepeatable, showing to the world the excellence that our Country is able to express.”
The Ferretti Yachts award-winning “Just Like Home” ad campaign
FERRETTI YACHTS WINS MEDIA KEY AWARD
Excellence also extends to the Ferretti Yachts marketing strategy. In 2020, Ferretti’s innovative “Just Like Home” marketing campaign won the Media Key award from an Italian communication magazine during the global Covid-19 pandemic.
The message of home resonated with the times with the theme, “A new way to experience the sea, one that encloses a universe of stories and emotions in an intimate personal space, combining the dimension of travel represented by the yacht with the feeling of being at home.”
Ferretti CEO, Alberto Galassi said, “The Ferretti Yachts campaign was ahead of its time, asserting an ideal of well-being, calm, and peace on a yacht, in order to reconnect with the dimension of a private island on which to take refuge: a subject that could hardly be more relevant in times like these.”
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